To build on Heineken's already established US Open presence, we launched the L0VE.L0VE campaign, featuring the industry-leading non-alc beer, Heineken 0.0.
The campaign starred US Open finalist, Taylor Fritz, and his influencer girlfriend, Morgan Riddle. Not only was it the highest volume of non-alcoholic beer ever sold at the US Open, but we even got it in the hands of Taylor and Travis. ACE.