To build on Heineken's already established US Open presence, we launched the L0VE.L0VE campaign, featuring the industry-leading non-alc beer, Heineken 0.0.
The campaign starred the power couple of US Open finalist, Taylor Fritz, and influencer, Morgan Riddle. Not only was it the highest ever sales volume of non-alcoholic beer at the US Open, but we even got it in the hands of Taylor and Travis. ACE.